Visitors journey through an immersive environment inspired by the new device, creating digital installations that bring to life the Galaxy design philosophy.

Interacting with curved screens that oat within space, visitors discover the fluidity of the new Samsung device. Graphics from the new phones are sent to the large screens, surrounding visitors with within a swarm of digital creation before they move to the second zone where the wide variety of the S8 innovative features can be explored.

Architecture & Design: Zaha Hadid Architects
Design: Patrik Schumacher
Project Directors: Charles Walker, Johannes Schafelner
Project Architect: Armando Bussey
Project Designers: Tommaso Casucci, David Reeves
Team Members: Alessandra Lazzoni, Katharina Hieger, Catherine McCann, John Allan Gallerie, Sharan Sundar, Ali Abo Tabik
Project Management: Iris Worldwide
Concept Development: Iris Worldwide
Digital Art: Universal Everything
Construction: Set Square Organic Forms Productions