CuldeSac designed not only the actual store, but an entire strategy covering everything from the concept behind it to branding and communications. The flagship store was conceived as a space for encounters, not just for sales, hence the attractive shopwindow is set back and there’s a bench, inviting the passer-by to stop and stay. It was also thought out to a perfect spot for taking pictures to post in the social networks of young people, the group which the shop design, so urban and technological, is intended to attract.
 
Once inside the universe of the store, we find an explosion of stimuli and sensations in a versatile, constantly changing space where metal frameworks serve as display structures or relay messages, texts in motion accompanying customers as they move around under a ceiling of yellow rockwool, why not. The metal frames installed throughout the store can be completed with Tramex grilles, polycarbonate (translarent or yellow), or translucent PVC louvers, depending on the moment and the needs of the brand, but always maintaining the general design image.