Shiroiya Hotel

Sou Fujimoto Architects
Maebashi, Japan

The Japanese studio has converted an old hotel building from the 1970s into a new design and art icon in the city of Maebashi.

Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 01 31
© Katsumasa Tanaka

The building is located in Maebashi, capital of Gunma Prefecture, a city known for its historic prominence in the silk trade. The project is inscribed within the broader plan to revamp the city under the motto ‘Mebuku’ (birth or sprouting in Japanese). The new hotel is structured in two parts: the ‘Heritage Tower,’ the old refurbished hotel; and the ‘Green Tower,’ a new wavy landscape that evokes the region’s mountainscape.

The place is devised as a gathering space for both tourists and locals. The lobby is set out as public plaza and the different rooms of the hotel are fused with a vast collection of art including works by Lawrence Weiner, Hiroshi Sugimoto, Tatsuo Miyajima, and Ryan Gander. Fujimoto himself and designers like Michele de Lucchi, Leandro Erlich or Jasper Morrison were commissioned to design one guestroom each.

Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 02 33
© Katsumasa Tanaka
Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 03 35
© Katsumasa Tanaka
Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 04.1 37
© Daici Ano
Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 04.2 39
© Daici Ano + Tomoyuki Kusunose
Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 05 41
© Katsumasa Tanaka
Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 06 43
© Katsumasa Tanaka
Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 07.1 45
© Katsumasa Tanaka
Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 07.2 1 47
Shiroiya Hotel  - 20210816 SouFujimoto ShiroiyaHotel 08 49

Neem contact met ons op!

Als u een gratis staal of op maat gemaakt advies wilt ontvangen, vul dan het formulier in.