The owner of the urban car wash with innovation and sustainability aspirations wanted to change the way a business’s image conveys its values. The answer put forward by linatoro arch was both simple and efficient. A product resistant to water, a corporate color brought to an extreme, and a kind of space never before associated with car washes: the active wait. In just a month, and without halting operations, an intense blue epoxy paint was applied on all surfaces of the car wash, including horizontal ones. In addition, all technical elements and industrial pieces required for it to function were brought out into the open. In this way, during the 70-meter journey through the facility, the user is invited to check the water purification and recycling machines that turn a normally obscure and mysterious set of machines into a bright sample of industrial beauty.