Image number 32 of the current section of Dekton iD’s customized solutions unleash the bounds of creativity and design of Cosentino USA

Dekton iD’s customized solutions unleash the bounds of creativity and design

Cristina Martinez Moreno, Product Manager at Cosentino takes us behind the scenes of Dekton iD, an exclusive technology that allows for the complete customization of Dekton surfaces.

Constantly fueled by the desire to innovate and break the limits imposed by today’s surfaces, Cosentino launched Dekton iD in 2013, a service that allows the complete customization of Dekton slabs. Dekton iD unleashes the bounds of creativity, allowing architecture and design professionals to create the color, texture, design, finish, and pattern of their envisioned surface without limitations. What’s more, even the cut and thickness are completely customizable.

We sat down with Cristina Martinez Moreno, Product Manager in Cosentino’s Product and Innovation Department for a look behind the curtain. She dives deep into this technology and what exactly it means for the architecture and design community.

Cristina, tell us about your role as Product Manager out of Cosentino’s HQ in Almeria, Spain.

Of course! I work in the Product and Innovation department as a Product Manager and my main goal and responsibility is to look after the health and safety of Dekton colors before, during, and after they’re created. From evaluating their viability, laboratory development, factory, production, quality performance testing, and more. Additionally, we are in charge of liaising internally with the Marketing, Logistics, and Purchasing teams when it comes to new collection launches globally. 

Another very interesting aspect of what I do is coordinating the creation of customized colors for projects, a service called Dekton iD. The key here is deeply understanding the needs of the clients and sales teams to translate that need to the R&D department. 

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What is Dekton iD and how was Cosentino able to achieve this technology?

Dekton iD is an exclusive Cosentino service that consists of giving clients the possibility of creating their own colors from scratch for a specific project. 

This concept was born alongside Dekton in 2013 because of all the potential Dekton offers as a product. It is an extremely versatile material with limitless possibilities: graphic combinations, textures, color bases, and even creating a new color from scratch exclusively for a client.

What kind of customizations can be achieved with Dekton iD?

We offer this service in two ways, and it greatly depends on the technical difficulties the color has. Let’s explore them both...

Dekton iD Pro

This service consists of offering any of the existing colors in our catalog and modifying it to the client’s liking. We can change the graphic (meaning, the superficial drawing), the finish, the format, and more. To do this, the minimum order must be 300 pieces. For instance, you can request a color like Helena22 in a Velvet finish as opposed to polished. 

Dekton iD Unlimited

With this service, clients can create a color from scratch. This means new color bases where our R&D team conducts an exhaustive investigation and analysis of new raw materials, enamels, finishes, textures, and more.

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How is Dekton different from other surfaces on the market? 

We don’t like to compare our materials because they are each unique and special. We speak of Dekton as an ultracompact stone, this means that we combine raw materials and sinter them with our cutting-edge technology. Dekton’s exclusive press generates 25,000 tons of pressure for an ultracompaction process that results in a surface with no micro defects that can cause tension and a near zero porosity. This is key when differentiating us from other surfaces and our competitors. 

Additionally, Dekton is a unique material that is under constant innovation and seeks to elevate the offer. The new Quickcut formula allows Dekton to be cut up to three times faster and with less tool wear. This technology is proof of our commitment to our R&D initiatives to meet and exceed the needs of the market.

Image number 35 of the current section of Dekton iD’s customized solutions unleash the bounds of creativity and design of Cosentino USA

What’s in store for Dekton in the future?

We are gearing up for so many novelties for Dekton in the coming years. With the opening of the third Dekton line and increased factory capacity, we are preparing new tints, effects, bases, and pigments for Dekton iD and the colors of future collections that will be launched in the future.

Something that will change the game is Dekton Full Body, a new technology leveraging AI that will allow our Dekton colors to have visual harmony between the surface and edge. This will leave in the past the common issue of having a ‘flat’ edge, as it’s seen in ceramics. We are also working on new formats, adding bigger formats and others designed for specific applications (3x1), offering format combinations, and more.

Dekton is an incredibly versatile material, and we need to take advantage and squeeze this opportunity in what is a very competitive market.

Cristina Martinez Moreno

Cristina Martinez Moreno

Product Manager, Cosentino

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