Serial Cut
3D Illustration
Serial Cut is a Spanish design studio established in Madrid in 1999 by Sergio del Puerto that focuses on art direction for international advertising projects, creating impactful images.

Their portfolio includes different innovative proposals generated by 3D illustration software for brands like Nike, Converse, Diesel, Toyota, IKEA, amongst others. Two of their latest campaigns have been based in the city of Madrid: Paraiso Music Festival and Madrid´s Christmas Campaign.

Paraiso is the new Madrid festival, based on electronic music but with a special touch on caring about sustainability. Serial Cut created this imagery based on the main “P” and the different areas that composed it: Music, Art, Rest, Food, Gaming and Premium.

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The Madrid Townhall wanted to create an impactful campaign, based this year on the Inventors. The main image depicts a wooden magical machine that converts ordinary life objects into Christmas ones, making this season more special.

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